Jakarta, CNBC Indonesia – The destiny of HP merchants in Indonesia continues to be bloody in Q1 2023. A report by analysis agency IDC exhibits that HP shipments in the course of the January-March interval amounted to 7.9 million items.
That determine decreased by 11.9% in comparison with the identical quarter final 12 months (YoY). Even so, premium HP offered above US $ 600 (Rp. 8.9 million) grew 71% due to Samsung and Apple.
The expansion of the premium HP market confirms analysts’ predictions about shifting tendencies among the many public. In line with IDC analysts, individuals are more and more cautious about spending their cash on HP, however have a tendency to decide on costly merchandise with prime quality.
It will make low-cost HP depressed. Throughout Q1 2023, the HP section within the worth vary of lower than US$200 (round IDR 3 million) reported a lower of 8% YoY.
In the meantime, within the mid-range section (US$ 200
IDC famous that the Ramadan second really helped enhance HP gross sales in Q1 2023. Nonetheless, in accordance with IDC, this second was not sturdy sufficient to drive larger market progress.
“The smartphone market is exhibiting a lot decrease efficiency than final 12 months, although the month of Ramadan got here earlier this 12 months,” stated Vanessa Aurelia, Affiliate Market Analyst at IDC Indonesia, in a press release, quoted Monday (5/6/2023).
5 Raja HP Indonesia Q1 2023
| Firm | Q1 2023 supply | Q1 2023 Market Share (%) | Q1 2022 supply | Market Share Q1 2022 | YoY Development (%) |
| 1. Samsung | 1.9 million | 24% | 2.1 | 23.3% | -9% |
| 2. Oppo | 1.8 million | 23.3% | 1.8 | 20.2% | 1.6% |
| 3. Vivo | 1.3 million | 16.5% | 1.5 | 17.1% | -14.6% |
| 4.Xiaomi | 1.1 million | 13.7% | 1.3 | 14.6% | -17.2% |
| 5. Realme | 800 thousand | 10.8% | 1.1 | 12.3% | -23.3% |
| And so forth | 900 thousand | 11.6 % | 1.1 | 12.5% | -18.2% |
| Complete | 7.9 million | 100% | 8.9 million | 100% | -11.9% |
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