Jakarta, CNBC Indonesia – The Android smartphone market in Indonesia isn’t any stranger to smartphone producers Xiaomi, Oppo and Vivo. Nevertheless, it seems that the king of the best-selling cellphones in Indonesia is now managed by smartphone producers from South Korea.
Is Samsung, no stranger, as a result of Samsung is again to dominate the smartphone market in Indonesia. In response to Worldwide Knowledge Company (IDC) Worldwide Quarterly Cell Cellphone Tracker, Samsung leads when it comes to 24 % market share and 1.9 million shipments in Q1-2023.
In actual fact, in response to the report, the nation’s smartphone market skilled a decline within the first quarter (Q1) of 2023. The decline occurred by 11.9 % on an annual foundation and seven.2 % when in comparison with the earlier quarter, to 7.9 million items.
The following place is smartphone producer Oppo with a market share of 23.3 % and shipments of 1.8 million smartphone items in Q1 2023.
Then adopted by Vivo with 16.5 % market share and 1.3 million shipments in Q1 2023.
In fourth and fifth positions are Xiaomi and Realme. Xiaomi has a market share of 13.7 % and shipped 1.1 million items. And Realme 10.8 % and shipments at 800 thousand items.
In the meantime, the month of Ramadan, which got here earlier this yr, made purchasing actions on the finish of the primary quarter of 2023, however not robust sufficient to drive market progress, which remains to be a lot decrease than final yr.
Nevertheless, this section nonetheless skilled a decline of 8% YoY amidst declining public consumption.
In the meantime, the US$200 to US$600 mid-range section managed to develop 71 % YoY, led by Samsung and Apple.
In the meantime, 5G smartphones grew by 38 % YoY, reaching 18 % of your complete Indonesian smartphone market. This determine is up from 11 % in the identical interval final yr.
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