Jakarta, CNBC Indonesia – The title Honda Brio has risen in recent times as a tricky competitor to the Toyota Avanza within the battle for the throne of the best-selling automotive in Indonesia. Since its beginning, this small automotive has quietly offered greater than half one million models.
“Honda Brio has recorded whole gross sales of greater than 500 thousand models all through Indonesia, because it was first launched in 2012 till April 2023,” mentioned PT HPM Advertising and marketing Director Yusak Billy in a digital press convention, quoted Monday (8/5/2023) .
With a span of round 10-11 years, which means the common Brio gross sales contact round 50 thousand models/yr. The numbers in recent times have gotten greater, for instance in 2022 and recorded gross sales of 61,025 models in addition to changing into RI’s best-selling automotive.
“Not solely the nationwide market, demand for Brio additionally comes from the export market. Till now, 24,570 Honda Brio manufacturing in Indonesia have been despatched to different international locations to satisfy the export market,” mentioned Yusak Billy.
A few of Brio’s export locations embrace the Philippines and Vietnam. Later, the nation may also obtain an export cargo of the most recent technology of this automotive model.
Photograph: Honda Brio Facelift Formally Launched, the value is greater than Rp. 240 million. ( Doc. Screenshot Honda)
Honda Brio Facelift Formally Launched, Value Translucent Rp. 240 Million Extra. ( Doc. Screenshot Honda)
The existence of the most recent technology of Brio makes the earlier technology cease manufacturing. But when anybody is concerned with getting it, the inventory remains to be accessible.
“It is lower than a month in inventory, which means below 3,000 models, 2,500 to three,000 models, throughout Indonesia. Based mostly on month-to-month gross sales of round 5,000 to six,000 monthly, the inventory is simply half. So if anybody nonetheless desires the outdated one, they will nonetheless search. ” he mentioned.
The presence of the most recent technology of Brio is a menace to Avanza. In recent times, these two automobiles have continued to compete to be the best-selling automobiles in RI, this small Brio automotive even kicked the Honda Avanza a number of instances.
In March 2023, the Honda hatchback managed to promote 7,327 models, beating the Avanza, which was far behind with gross sales of 5,641 models.
This isn’t the primary time that Honda Brio has recorded this in 2023. Within the first 3 months in a row, the hatchback is once more listed because the automotive with the best month-to-month wholesale gross sales in Indonesia and likewise beats the Avanza.
For instance, final February the prevalence of the Honda Brio (RS and Satya) was just a few, particularly solely 48 models, Brio offered 5,613 models whereas Avanza offered 5,565 models.
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