Jakarta, CNBC Indonesia – Who would not know SilverQueen model chocolate? Often this chocolate, in addition to different manufacturers of chocolate, are positioned in entrance of the grocery store or minimarket cashier. The style of the mixture of chocolate and cashew nuts is a robust attribute of SilverQueen.
The scrumptious style and the recognition of the title SilverQueen make many Indonesians assume that this chocolate is made overseas. Nevertheless, this assumption is flawed. SilverQueen isn’t made abroad, however is native to Indonesia, particularly Garut. What is the story?
The story begins when the Dutch arrange a chocolate manufacturing unit in Garut. Her title is NV Ceres. The manufacturing unit isn’t huge, only a dwelling business scale. Nevertheless, write M Ma’ruf in 50 Nice Enterprise Concepts from Indonesia (2010), when the Japanese arrived in 1942, the Dutchman offered his manufacturing unit to an ethnic Chinese language named Ming Chee Chuang.
In accordance with notes Forbes (26/08/2006), Ming Chee Chuang, is a person from Burma. He fled from Burma and settled in Bandung through the Dutch East Indies period. Chuang lived by way of troublesome occasions and after 1950, Chuang modified the title NV Ceres to PT Perusahaan Industri Ceres.
After the title change, Ceres’ chocolate turned fairly well-known. Even President Sukarno solely wished to eat the chocolate produced by Ceres as a result of it was so scrumptious. Even through the grand occasion of the 1955 Asian-African Convention in Bandung, Ceres chocolate turned the primary dish.
From this, Ceres turned identified. Truly, there’s nothing particular in regards to the chocolate. Solely cocoa is blended with sugar and milk after which stirred and adjusted to the heating temperature. The top result’s flavored liquid chocolate, not a bar.
The thought of making chocolate bars solely emerged within the late Fifties. Chuang at the moment wished to freeze the liquid chocolate within the type of bars. Sadly, the tropical climate of Garut and Bandung can not make strong chocolate. Understandably, at the moment there have been no fridges like now.
“Chuang did not run out of concepts. She blended the chocolate dough with cashew nuts which made the chocolate bars like bolstered concrete. The chocolate bar merchandise had been then named SilverQueen,” wrote Ma’ruf.
Not solely SilverQueen, the Ceres producer additionally produces meises or meses within the type of chocolate granules to enhance bread. The product title can be identified to the general public as Ceres.
Which means that SilverQueen and Ceres are additionally native to Indonesia. Actually, particularly Ceres has turn into a designation for all manufacturers of messes.
Now, Ming Chee Chuang has handed Ceres to his kids. Chuang’s son based Petra Meals and is headquartered in Singapore. PT Ceres is a subsidiary of Petra Meals. Aside from the 2 merchandise already talked about, one other product from Ceres isah: Ritz, Delfi, Chunky, Briko wafers, High and Blissful biscuits.
[Gambas:Video CNBC]
(mfa/mfa)
