Prime! Barbie Launches Assortment of Dolls with Down Syndrome

Jakarta, CNBC Indonesia – Toy and doll producer, Mattel not too long ago launched a brand new model of Barbie. BThe Barbie doll is described as having Down Syndrome. That is Mattel’s try and make its line of dolls extra inclusive.

In an announcement on Tuesday (25/4), Mattel mentioned it had partnered with the Nationwide Down Syndrome Society in the US to make the doll.


To cite Reuters, the Barbie has a shorter stature and an extended torso than different Barbie dolls. The face of this new doll can be extra rounded, the eyes are typically smaller and the corners of the eyes are pulled up, the ears are smaller and the higher nostril tends to be flatter.

“The doll’s palm even has a single, deep line. This can be a attribute typically related to Down Syndrome,” mentioned Mattel.

The doll is wearing a puffy-sleeved skirt embellished with butterflies and flowers in yellow and blue – symbols and colours related to Down Syndrome consciousness.

Not solely that, Barbie additionally wears a pink necklace with a three-pointed arrow pendant formed like a stacked inverted V, which represents the three copies of the twenty first chromosome and ankle helps that are additionally pink.

“We wish all youngsters to have the ability to see themselves in Barbie, whereas additionally encouraging youngsters to play with dolls that look nothing like themselves,” mentioned Lisa McKnight, Government Vice President and World Head of Barbie & Dolls, Mattel in an announcement.

[Gambas:Video CNBC]

(hsy/hsy)