Jakarta, CNBC Indonesia – Sampoerna is without doubt one of the legendary cigarettes in Indonesia. Since its founding by Liem Seeng Tee in 1913, a whole lot of thousands and thousands of hand-rolled cigarettes have been produced via numerous manufacturers, together with essentially the most well-known model, Djie Sam Soe.
Because of this, it’s no exaggeration to call Sampoerna as one of many cigarette kings in Indonesia. Curiously, this glory just isn’t solely the exact calculation of the composition of tobacco, but in addition the assumption in Chinese language philosophy and numerology.
Like Chinese language individuals typically, Liem Seeng Tee nonetheless actually believes in these two issues. The philosophy and numerology in query is the assumption within the quantity “9”.
Quoting Chinese language Numerology, the quantity 9 along with 2, 8, and 6 is believed by the Chinese language to carry good luck. So, they normally apply it of their every day lives, together with what Liem Seeng Tee did.
Then, what are the proofs of Liem’s perception within the quantity “9”?
Initially, it may be seen from the enterprise identify “Sampoerna”. If dissected, the phrase has a complete of 9 letters. Then, on Djie Sam Soe 234 cigarettes, the numbers 2, 3 and 4 if all are added up, the outcome is the same as 9. Within the design of the Djie Sam Soe pack there are additionally 9 stars.
It did not cease there, even when shopping for a home, he appeared for home quantity 9. Then, he purchased a home on Jl. Ngaglik No. 9. When he acquired out of a Japanese jail in 1945, Liem, who didn’t know the date of Sampoena’s founding, selected August 27 as the corporate’s anniversary.
To cite The Sampoerna Legacy (2017), the quantity 27 if 2+7 is added up, the result’s 9. Fifty years later, in 1990, when Sampoerna carried out an Preliminary Public Providing (IPO) on the Jakarta Inventory Change, all of them had been condensed with the quantity 9.
At the moment, Sampoerna bought 27 million shares per share at Rp 12,600. These numbers are ‘2+7’ and ‘1+2+6’ if the whole equals 9. Perception on this sacred quantity additionally decreases amongst kids within the subsequent technology.
When compiling the principles of philosophy and company tradition, one of many descendants named Putera Sampoerna, compiled 9 work steps which grew to become the rules for the corporate and its staff.
If you happen to look logically, then this perception is included pseudoscience as a result of it can’t be scientifically confirmed. Even so, that is the attribute of Chinese language descent in performing: all the time involving philosophical and numerological issues in every day life. Within the context of Sampoerna, the mix of one of the best tobacco and philosophical issues has succeeded in making it essentially the most legendary Indonesian cigarette king.
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