Jakarta, CNBC Indonesia – Who does not know BTS and BLACKPINK? Even should you’re not a fan of pop music from South Korea, there is a good likelihood you’ve got heard songs from these two well-known Okay-pop artists.
Certainly, in recent times, Okay-pop has turn into a ‘virus’ that has hypnotized the world. The Okay-pop ‘virus’ unfold very quickly pushed by the pandemic which made individuals spend extra time browsing the web.
In 2021, Twitter carried out an in-depth evaluation of the dialog surrounding Okay-pop. The social media platform discovered 20 international locations that talked about Okay-pop probably the most, and Indonesia was in first place.
Okay-pop followers are recognized to be very loyal and beneficiant. Lots of them are prepared to fly to different components of the world and spend implausible quantities of cash for his or her idol artists.
Attempting to know the phenomenon Korean wave or Hallyu, CNBC Indonesia interviewed ‘hard-core’ Okay-pop followers who’re prepared to spend tons of of tens of millions on their favourite artists. We additionally search to know the explanations behind this seemingly fanatical conduct.
Complete bills for supporting Okay-pop idols
Photograph: BTS performs “Dynamite” on the 63rd annual Grammy Awards on the Los Angeles Conference Heart on Sunday, March 14, 2021. (CBS/Recording Academy by way of AP)
Jessica Indah is a fan of BTS, a boy band nicknamed the King of Okay-pop. Due to her love for the seven-member group, Jessica has poured out round IDR 50,450,000 over two years to assist BTS.
Other than idols’ appearances, songs and personalities, Okay-popers say that the supply of their happiness is shopping for gadgets associated to idols.
Jessica admitted that she felt near the BTS members, certainly one of which was via shopping for merchandisea collaboration between the model and BTS, in addition to related gadgets worn by idols.
One of the vital costly purchases made by a flight attendant at an airline in Indonesia was collaboration jewellery between Frank & co. and BTS, specifically the RM version bracelet and Jin BTS version necklace. Based mostly on analysis by CNBC Indonesia, the value for the Jin BTS version necklace is IDR 10,499,000 and IDR 7,499,000 for the RM version bracelet together with tax.
Photograph: BTS Meal McDonald’s. (Twitter Screenshot @McDonalds_ID)
“That is it, [pembelian] the most costly, but it surely’s jewellery that may be an funding. So, why not?” mentioned Jessica.
Along with the Frank & co. collaboration jewellery. and BTS, this 23 12 months previous lady additionally has a interest of accumulating BTS albums; shopping for ‘twin’ gadgets with members, equivalent to garments, trousers and fragrance; watch live shows on-line and offline; subscribe to official BTS fan membership; store merchandise by way of the BTS pop-up retailer in Jakarta; to creating donations within the identify of ARMY (as BTS followers are referred to as).
“So at the moment Suga was sporting a t-shirt which apparently was out there in Indonesia, I purchased it for IDR 6.5 million. Then, I additionally purchased a t-shirt which was the identical as Namjoon’s, it was IDR 1.5 million,” defined Jessica.
Going backwards and forwards overseas on your idol Okay-pop artists
Stephanie Sijeuni has a unique method of displaying her assist for her idol artists. Stephanie talked about that she was prepared to travel overseas for Seventeen and NCT, the 2 Okay-pop teams she loves most. The international locations he visits most frequently to look at live shows are Singapore, Hong Kong, and naturally South Korea.
“My craziest expense is live shows as a result of there are such a lot of of them. I as soon as went to Hong Kong to look at a BTS live performance. It price round IDR 20 million, together with aircraft tickets, live performance tickets and inns,” he mentioned. Stephanie.
Photograph: NCT Dream followers at Transmedia’s 18th Anniversary at Trans Studio Cibubur (CNBC Indonesia/Andrean Kristianto)
In whole, Stephanie has spent IDR 142,700,000 in a 12 months to assist her Okay-pop idols. These prices embody watching live shows and shopping for issues merchandiseto ‘trekking’ round South Korea to do the identical actions because the Seventeen members.
“So after I went to South Korea, I met a household who occurred to dwell there whereas ‘tracing’ Seventeen, like going to cafes and vacationer points of interest that they (Seventeen members) visited. I even have a number of photographs that comply with their picture spots,” he continued .
Intimately, throughout the ‘journey’, this former tax accounting worker spent IDR 7.5 million for a return aircraft ticket from Jakarta to Seoul, round IDR 13 million for a nine-day keep, IDR 100 thousand to IDR 250 thousand for every of the 5 vacationer points of interest. instances, IDR 300 thousand to IDR 500 thousand for every cafe seven instances, and IDR 20 thousand to IDR 700 thousand for transportation for every journey.
Not solely does she travel overseas for live shows and ‘journey’, Stephanie can be prepared to spend the contents of her pockets to gather 200 photocards price IDR 27 million, 12 mild sticks price IDR 11 million, greater than 25 Kpop group albums price IDR 7 million, and even purchase skincare merchandise. which collaborated with NCT and Seventeen price IDR 3,750,000.
Psychological well being causes are the justification
Photograph: Okay-Pop or Korean music followers crowd the Gelora Bung Karno Foremost Stadium (SUGBK), Senayan Jakarta, Saturday (23/9/2023). (CNBC Indonesia/Shania Alatas)
One of many predominant explanation why Okay-Pop followers are so fanatical is their emotional closeness to the artists. Many use Okay-pop idols as a supply of inspiration, encouragement, and even a cause to remain alive. The final one isn’t a figment as a result of there’s a confession story from a fan who mentioned that BTS’s music thwarted his try to commit untimely suicide.
For Jessica, BTS is a supply of happiness that brings confidence.
“The message they (Kpop idols) convey is basically very optimistic. A lot of the songs, lyrics and all the pieces [yang berkaitan dengan idola Kpop] actually builds confidence,” he mentioned.
Feeling that she had a optimistic impact from BTS, Jessica was prepared to spend some huge cash to attain this happiness.
“I justify all of this as an funding for psychological well being. I all the time put aside cash from my wage to purchase one thing associated to BTS as a result of that makes me completely satisfied,” he mentioned with amusing.
Not solely via items, Jessica additionally doesn’t hesitate to precise her love for the group beneath the auspices of HYBE via the tattoo of Taehyung and mates’ faces on her leg. For this tattoo, he spent round IDR 2 million.
In the meantime for Stephanie, it is watching live shows and accumulating merchandise Kpop is equal to the conduct of individuals typically who select holidays to unwind.
“For instance, once more dangerous tempersimply take a look at the gathering merchandise Okay pop. That may be elevated temper. Proceed to be enthusiastic as a result of it seems it exists single (Kpop idols) must be paid for,” mentioned Stephanie, laughing.
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