Jakarta, CNBC Indonesia – iPhone is called one of many premium HP with model positioning the robust one. Nevertheless, the value is getting dearer over time.
Analysis agency Shopper Intelligence Analysis Companions (CIRP) discovered, iPhone costs rose considerably this yr when in comparison with 2022 in the past.
The rise was recorded at IDR 1.5 million, from US$ 822 (IDR 12.9 million) in March 2022 to US$ 988 (IDR 14.4 million) in March 2023.
In the meantime, the costs for March 2021 and March 2022 aren’t too totally different. In March 2021, the typical promoting worth for an iPhone was US$847 or round Rp.12.4 million.
In response to the CIRP report, the numerous worth improve is because of the recognition of the most recent mannequin iPhone 14 Professional. The ready time for this mannequin was fairly lengthy after it was launched, so it made demand greater than manufacturing, quoted from AppleInsiderMonday (8/5/2023).
One other issue is that prospects select to purchase the iPhone 14 Plus mannequin over the iPhone 13 Mini. Apple additionally presents extra storage on its high-end fashions.
The trade-in market can also be stated to final lengthy sufficient. That manner, it might probably cut back the price of new fashions and encourage folks to decide on a premium iPhone.
Additionally, the primary quarter is when the Professional mannequin can be accessible. Throughout the holidays, the demand on the iPhone was recorded not a lot.
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