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As a mid-tier publisher, you’ve outgrown basic affiliate strategies but still face the partnership paradox: the brands you want don’t know you exist, while the brands that approve you often…

Retargeting ads target people who have previously engaged with your brand. They can be delivered on social media platforms, search engine networks, email, and marketplace networks like Amazon. Learn from…

AI tools like Google’s AI Overviews, ChatGPT, and Perplexity are transforming how people find information. Instead of presenting users with a list of websites, these systems generate direct answers by…

Pixels of the Week is my weekly-ish curated newsletter for designers, UX folks, devs, and anyone building accessible, inclusive, usable (and let’s be honest, awesome) digital products. I share interesting…

Online learning continues to reshape how individuals across Europe access education, upskill, and prepare for the future of work. Alison, as a global leader in free online learning, is committed…

As affiliate marketing spend climbs toward a projected $16 billion in 2028, partnership managers face growing pressure to deliver results. However, the manual, time-consuming work of recruiting, onboarding, and managing…

Google Ads Quality Score is used to rate the quality and relevance of keywords for PPC ads. This rating is meant to help determine how significant your keywords are across…

A CV is more than a list of jobs and qualifications. It’s the first impression you make when applying for a new job. In just a few seconds, your CV…