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If you’re a performance marketer watching your Customer Acquisition Costs (CAC) soar while returns from paid media dwindle, this probably sounds familiar: defending rising CPCs in budget meetings, watching algorithm…

PPC uses online ads for immediate, targeted traffic, while content marketing creates helpful content to build long-term organic growth and trust. Learn how to use each and why they’re better…

Byline and article Key insights from impact.com’s Black Friday Consumer Report Byline and article Southeast Asia’s social platform fragmentation: Rethinking a ‘One Size Fits All’ approach Byline and article From…

From AI-driven personalization to live shopping events, these digital marketing tips will help you navigate the challenges of a short buying season and a cost-sensitive market for the best holiday…

Pixels of the Week is my weekly-ish curated newsletter for designers, UX folks, devs, and anyone building accessible, inclusive, usable (and let’s be honest, awesome) digital products. I share interesting…

Byline and article Southeast Asia’s social platform fragmentation: Rethinking a ‘One Size Fits All’ approach Byline and article From post to purchase: Indonesia sets the pace in influencer-led sales Byline…

Your ideal customer profile (ICP) embodies a B2B brand’s target customer with factors like their location, industry, and budget. Buyer personas are fictional models portraying ideal customers (individuals) by demographics,…

Byline and article Southeast Asia’s social platform fragmentation: Rethinking a ‘One Size Fits All’ approach Byline and article From post to purchase: Indonesia sets the pace in influencer-led sales Byline…

A/B testing for PPC campaigns involves running two variations of an ad to see which performs better over time. Here, we rounded up our most impactful A/B tests and shared…

Human connection, community, and creativity at the heart of high-performance partnerships The dominant theme at iPX25 Sydney wasn’t tech or tools—it was people. Across every panel, keynote, and hallway conversation,…