Posts by siang

Paid search optimizations involve ongoing adjustments to keywords, ad copy, targeting, bids, budgets, and landing pages to improve performance. But it’s important to revisit your account structure and goals before…

Website header and footer navigation offer visitors a guide when they land on your site. Find out how to build your website navigation like the pros. Imagine being dropped in…

Lead scoring is the process of ranking leads by their likelihood to convert based on their behaviors and characteristics. Learn how to build your own lead scoring system to increase…

Enterprise SEO allows large companies to rank high in search engines and drive website traffic. Check out these expert tips and examples, and learn about the best tools to use…

Pixels of the Week is my weekly-ish curated newsletter for designers, UX folks, devs, and anyone building accessible, inclusive, usable (and let’s be honest, awesome) digital products. This edition explores…

Google’s new journey-aware bidding allows target CPA search campaigns to learn from the entire customer journey, rather than just primary conversion actions. Here’s what this means for marketers. In November…

Google Ads bidding strategies determine how much you pay to show your ads, who sees them, and how often they appear. There is a range of strategies to choose from…

Google Ads Updates are changes to the platform to improve functionality and user experience. Learn about the major updates to use to get more value from your digital marketing campaigns.…

Self-storage SEO involves keyword research, content marketing, and link building to rank higher in the SERP and reach potential tenants faster. Here’s how to target potential tenants with localized strategies,…

Health-related ads are strictly regulated across platforms due to HIPAA privacy laws, sensitive data, and protecting users from misleading claims. For regulated areas like pharmaceuticals and supplements, there are key…