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Local ads were a Google Ads campaign type to help you reach potential customers within a specific location. Nowadays, much of the functionality is available in Performance Max. Read on…

Pixels of the Week is my weekly-ish curated newsletter for designers, UX folks, devs, and anyone building accessible, inclusive, usable (and let’s be honest, awesome) digital products. I share interesting…

Smart Bidding Exploration is Google Ads’ AI-driven feature that allows advertisers to explore new audiences by making ROAS targets more flexible. This can result in higher revenue in exchange for…

If you’re a performance marketer watching your Customer Acquisition Costs (CAC) soar while returns from paid media dwindle, this probably sounds familiar: defending rising CPCs in budget meetings, watching algorithm…

PPC uses online ads for immediate, targeted traffic, while content marketing creates helpful content to build long-term organic growth and trust. Learn how to use each and why they’re better…

Byline and article Key insights from impact.com’s Black Friday Consumer Report Byline and article Southeast Asia’s social platform fragmentation: Rethinking a ‘One Size Fits All’ approach Byline and article From…

From AI-driven personalization to live shopping events, these digital marketing tips will help you navigate the challenges of a short buying season and a cost-sensitive market for the best holiday…

Pixels of the Week is my weekly-ish curated newsletter for designers, UX folks, devs, and anyone building accessible, inclusive, usable (and let’s be honest, awesome) digital products. I share interesting…

Byline and article Southeast Asia’s social platform fragmentation: Rethinking a ‘One Size Fits All’ approach Byline and article From post to purchase: Indonesia sets the pace in influencer-led sales Byline…