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Though 70 percent of marketers expected to use influencer marketing in 2025, only 18 percent feel confident in their attribution data. That makes it nearly impossible to show the true…

Social commerce is the process of promoting and selling products directly within social media platforms like Instagram, TikTok, and Facebook. Here’s why (and how) your ecommerce company should get started.…

Pixels of the Week is my weekly-ish curated newsletter for designers, UX folks, devs, and anyone building accessible, inclusive, usable (and let’s be honest, awesome) digital products. I share interesting…

Byline and article Southeast Asia’s social platform fragmentation: Rethinking a ‘One Size Fits All’ approach Byline and article From post to purchase: Indonesia sets the pace in influencer-led sales Byline…

TikTok Ads help businesses reach their target audience through promotional content like in-feed ads, branded effects, and TopView ads. Generally more cost-effective than other platforms, TikTok can boost brand awareness…

Despite economic uncertainty and inflation concerns, consumer spending power remains surprisingly resilient heading into the 2025 holiday season. While brands face mounting pressure from supply chain costs and competitive pricing,…

Skincare SEO is the process of making skincare web pages more visible in Google, meaning more organic traffic and sales for your business. Cleanse your skincare SEO strategy with our…

In 2024, the software-as-a-service (SaaS) market was worth nearly 250 billion dollars. With so much competition, how can your SaaS brand stand out? One way is through affiliate partnerships. In…

To optimize search engine marketing efforts, leverage both SEO and PPC best practices. From high-quality content to an organized campaign structure, read on for the best SEO and PPC strategies…

Pixels of the Week is my weekly-ish curated newsletter for designers, UX folks, devs, and anyone building accessible, inclusive, usable (and let’s be honest, awesome) digital products. I share interesting…