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Your ideal customer profile (ICP) embodies a B2B brand’s target customer with factors like their location, industry, and budget. Buyer personas are fictional models portraying ideal customers (individuals) by demographics,…

Byline and article Southeast Asia’s social platform fragmentation: Rethinking a ‘One Size Fits All’ approach Byline and article From post to purchase: Indonesia sets the pace in influencer-led sales Byline…

A/B testing for PPC campaigns involves running two variations of an ad to see which performs better over time. Here, we rounded up our most impactful A/B tests and shared…

Human connection, community, and creativity at the heart of high-performance partnerships The dominant theme at iPX25 Sydney wasn’t tech or tools—it was people. Across every panel, keynote, and hallway conversation,…

From personalized shopping experiences and prioritizing customer service to leveraging omnichannel marketing and AI, these tips will help you crush Q4 goals. I know, I know — you’re still in…

Though 70 percent of marketers expected to use influencer marketing in 2025, only 18 percent feel confident in their attribution data. That makes it nearly impossible to show the true…

Social commerce is the process of promoting and selling products directly within social media platforms like Instagram, TikTok, and Facebook. Here’s why (and how) your ecommerce company should get started.…

Pixels of the Week is my weekly-ish curated newsletter for designers, UX folks, devs, and anyone building accessible, inclusive, usable (and let’s be honest, awesome) digital products. I share interesting…

Byline and article Southeast Asia’s social platform fragmentation: Rethinking a ‘One Size Fits All’ approach Byline and article From post to purchase: Indonesia sets the pace in influencer-led sales Byline…

TikTok Ads help businesses reach their target audience through promotional content like in-feed ads, branded effects, and TopView ads. Generally more cost-effective than other platforms, TikTok can boost brand awareness…