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Think your partner program’s underperforming? The problem might be your performance marketing attribution. Last-click attribution credits whoever shows up at the end, while ignoring the partners who started the entire…

Google Ads auto-apply can optimize pay-per-click ad campaigns automatically for better visibility and clicks. Learn how they work, when to use them, and get expert recommendations. From improving ads to…

Leading commerce partnership marketing platform reports another strong quarter, punctuated by new client wins, product updates, knowledge-sharing and further industry recognition.  NEW YORK—Sept. 9, 2025—impact.com, the world’s leading commerce partnership…

Social proof refers to copying the actions of others when you lack your own experience. Here, get to know this social psychology concept that doubles as a popular digital marketing…

Pixels of the Week is my weekly-ish curated newsletter for designers, UX folks, devs, and anyone building accessible, inclusive, usable (and let’s be honest, awesome) digital products. I share interesting…

Imagine logging in to your Alison Dashboard, excited to learn something new, and seeing your name climb the ranks, knowing your hard work is paying off. That’s what the Alison…

A reported 98 percent of marketers say attribution is crucial to their marketing efforts, but over 70 percent fall short of their strategic goals. That gap doesn’t just show up…

A B2B marketing agency helps B2B brands grow their online presence, drive more traffic, and increase conversions. The cost is typically $1,500 to $30,000 per month, depending on the scope.…

Call centers remain a critical revenue driver for many businesses, yet success hinges on more than just having phones ringing. At Black Propeller, we’ve partnered with numerous call center clients…

In today’s workplaces, knowledge is abundant but often disorganised. Employees lose hours searching for resources scattered across email threads, shared drives, or individual desktops. According to McKinsey & Company, knowledge…