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Pausing a Google Ads campaign lets you keep its elements and historical data without permanently deleting it. Find out how to hit the pause button, why you might want to,…

You implemented AI tools to solve your influencer marketing challenges. The promise was compelling: find better creators faster, detect fraud automatically, and get clearer return on investment (ROI) insights. Instead,…

AI can help you manage PPC campaigns and save time in the process. Discover the top AI tools and how to use them to optimize your ad campaigns. Artificial intelligence…

Pixels of the Week is my weekly-ish curated newsletter for designers, UX folks, devs, and anyone building accessible, inclusive, usable (and let’s be honest, awesome) digital products. I share interesting…

The partnership rejection email was polite but predictable: ‘Thank you for your interest, but we don’t feel you’re the right fit for our program at this time.’ If you’re a…

Jewelry ecommerce is slated to pass the $100 billion mark in just a few years. Learn the jewelry marketing strategies that can ensure you get a piece of the sparkly…

You’ve spent weeks lining up creators, briefing them, and waiting for the content to go live. The likes, comments, shares start rolling in, and for a moment, it feels like…

The best way to optimize Google Shopping campaigns is to incorporate unique images, data feed and website alignment, high bids on profitable products, A/B tests, and accurate product data. More…

Pixels of the Week is my weekly-ish curated newsletter for designers, UX folks, devs, and anyone building accessible, inclusive, usable (and let’s be honest, awesome) digital products. I share interesting…

Think your partner program’s underperforming? The problem might be your performance marketing attribution. Last-click attribution credits whoever shows up at the end, while ignoring the partners who started the entire…